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JA Entrepreneurial Mindset®

JA Entrepreneurial Mindset curriculum cover

High School
Classroom Based

Pillars of Student Success
Entrepreneurship High Entrepreneurship
Work Readiness Moderate Work Readiness
Financial Literacy Minimal Financial Literacy
JA Entrepreneurial Mindset, part of the JA High School Experience courses, is a one-semester, teacher-led course that introduces high school students to the basics of starting a business, including developing entrepreneurial abilities, identifying business opportunities, creating a business plan, understanding economics, and identifying the stages of business growth. Volunteers engage with students through a variety of activities that may include subject-matter guest speaking, coaching, or advising for case study and project coursework.

This course has received California A-G approval from High School Articulation, Office of Undergraduate Admissions, University of California.

Following participation in this course, students will be able to:

-- Learn the necessary concepts applicable to state and national educational standards.
-- Apply these standards-based concepts to the real world.
-- Synthesize elective concepts through a cumulative, tangible deliverable (project).
-- Analyze a business situation or principle through the use of a case study.
-- Demonstrate the skills necessary for future career pathway success.

JA Entrepreneurial Mindset is part of the JA Entrepreneurship Pathway. The course is a blended model that includes teacher-led content, volunteer-led opportunities, and self-guided content to support flexible implementation options. JA Entrepreneurial Mindset is available in classroom based or remote live implementation. Robust support materials are available for teachers, including a pacing guide for semester-long implementation. . Your local JA area may have the opportunity to support interested districts that have formed a relationship with post-secondary institutions to facilitate dual credit.

As part of this course, JA teachers and volunteers are encouraged to use the resources available in JA Connect™ Learning Pathways, located at This self-guided experience includes interactives, JA Digital Career Book™, and games and apps for student use.

JA programs support national and state standards in reading, mathematics, social studies, and work and career readiness. See below for more information on alignment with national and state standards.

Program Concepts

Business change, Business goals, Business life cycle, Business plan, Business plan elements, Balance sheet, Cash, Cash flow statement, Characteristics of entrepreneurs, Code of ethics, Costs, Economic decision making, Entrepreneur, Entrepreneurial skills, Entrepreneurial problem solving, Equity, Ethics, Ethical behavior, Ethical dilemma, Exchange, Executive summary, Expansion stage, Expenses, Exports, Financials, Franchising, Growth challenges, Growth plan, Growth stage, Impact of imports, Imports, Income statement, International trade, Intrapreneur, Investor options, Licensing, Maturity stage, Needs and wants, Opportunity cost, Organizational level, Overseas marketing, Pitch, Pricing, Producer prices, Production, Production and distribution costs, Profit, Profitability, Resources, Revenue, Scarcity, Social responsibility, Specialization, Stakeholders, Startup funding, Startup stage, Steps to startup, Supply and demand, The problem solving process, The profit equation, Wholesale prices

Skills Students Learn

  • Analyze advantages and disadvantages
  • Analyze financial information
  • Analyze real world situations
  • Apply a strategy
  • Calculate information
  • Compare and contrast
  • Evaluate ideas
  • Evaluate information
  • Evaluate options
  • Find a solution
  • Make connections
  • Make informed decisions
  • Present information
  • Research information
  • See a problem
  • Think critically

Virtual Implementation

Remote live implementation is available for JA Entrepreneurial Mindset.

JA High School Experience Course Overview Video

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