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JA It's My Business!®

JA It's My Business! curriculum cover

Middle School
Implementation:
Classroom Based
After School
Virtual

Pillars of Student Success
Entrepreneurship High Entrepreneurship
Work Readiness Moderate Work Readiness
Financial Literacy Minimal Financial Literacy
JA It's My Business! provides students an opportunity to learn how to turn an idea into a business. The program introduces students to the process of design thinking as a problem-solving process and provides an authentic entrepreneurial experience for students, with each session building toward a product-pitch competition.

Following participation in the program, students will be able to:

-- Identify their own personal entrepreneurial characteristics.
-- Engage in the process of design thinking to understand a problem.
-- Develop a business startup from its ideation, innovation, and market research through its design and prototyping.
-- Pitch their new business idea to potential funders.

JA It’s My Business! is part of the JA Entrepreneurship Pathway and is recommended for middle school students. This volunteer-led program can be implemented as a classroom-based, remote live, or after-school program. It includes six 45-minute sessions, with additional extended learning activities and optional digital assets offered throughout.

JA teachers and volunteers are encouraged, as part of this program, to utilize the resources available in JA Connect™ Learning Pathways, located at connect.ja.org. This self-guided experience includes interactives, JA Digital Career Book, and games and apps for student use.

JA programs support national and state standards in reading, mathematics, social studies, and work and career readiness. See below for more information on alignment with national and state standards.

Program Concepts

Business, consumer feedback, design, entrepreneur, entrepreneurial characteristics, funding, innovation, innovative, investor, market, market research, need, product, passionate, persistent, persuasive, pitch, presentation visuals, product, product sketches, prototype, risk-taker, self-confident, self-motivated, service, speaking skills, story, surveys, target market, team player

Skills Students Learn

  • Analyze an example performance
  • analyze data from a variety of media sources
  • applying terms
  • brainstorming
  • collecting data
  • creating a model
  • creative thinking
  • communicating information through design
  • deduction
  • empathy
  • evaluating alternatives
  • group brainstorming
  • group presentation
  • group work
  • individual brainstorming
  • labeling an illustration
  • listening
  • logical reasoning
  • memory recall and matching
  • presenting ideas
  • problem solving
  • processing data from media
  • self-evaluation
  • synthesize data
  • teamwork

Virtual Implementation

Remote live implementation is available for JA It's My Business!

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