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JA Launch Lesson®

JA Launch Lesson curriculum cover

High School
Classroom Based
After School

Pillars of Student Success
Entrepreneurship High Entrepreneurship
Financial Literacy Minimal Financial Literacy
Work Readiness Minimal Work Readiness
JA Launch Lesson is a point-of-entry program delivered by community entrepreneurs. Students gain firsthand knowledge about starting a business and the entrepreneurial journey.

JA Launch Lesson is part of the JA Entrepreneurship Pathway and is recommended for high school students. It is available in classroom based, remote live, or afterschool implementation.

Materials are downloadable and include a detailed session guide for the entrepreneur and educator. JA Launch Lesson is composed of one session delivered by the volunteer (entrepreneur).

JA teachers and volunteers are encouraged, as part of this program, to utilize the resources available in JA Connect™ Learning Pathways, located at This self-guided experience includes interactives, JA Digital Career Book, and games and apps for student use.

JA programs support national and state standards in reading, mathematics, social studies, and work and career readiness. See below for more information on alignment with national and state standards.

Virtual Implementation

Remote live implementation is available for JA Launch Lesson.


Junior Achievement gratefully acknowledges Ernst & Young for their continued support of JA's entrepreneurial programs including the JA Connect Learning Pathway for Entrepreneurship, JA Launch Lesson and the EY Innovation Award for the JA National Student Leadership Summit.

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